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The grumpy-looking, gelatinous blobfish has won a public vote to become the official mascot of the Ugly Animal Preservation Society.
This gives the fish the unofficial title of world's ugliest animal.
The society began as a science-themed comedy night and devised its mascot campaign to draw attention to "aesthetically challenged" threatened species.
Source: Here
The society began as a science-themed comedy night and devised its mascot campaign to draw attention to "aesthetically challenged" threatened species.
Source: Here
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